Join Date: Jul 2018
Location: I split my time between rural central Iowa and rural southwest Iowa
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It's exactly because of the "faithful" H-D cruiser riders that I just supposed that they would have to come up with another badge for other types of riders. I really can't say that I've been actively shunned by other H-D riders, but I haven't exactly been warmly embraced, either.
The other thing that H-D needs to deal with is that they pretty much have all the market that's going to breathe Harley through and through. They need to sell to "the other" without necessarily having the follow on sales of trinkets or possibly even accessories. As for your comparison to Apple, their fan boys would probably buy a used iDiaper mk 2 if it had the logo on it.
Another issue that H-D is going to need to contend with is that in other segments of the motorcycle market the buyers expect to buy something pretty useable right off the showroom floor. Take our mirrors for example. I'm pretty ticked off that I should have to buy an off the shelf part that H-D already has to get useable mirrors on my bike. For a lot of buyers, that's enough to go to another brand of bike.