Harley-Davidson has been building big bikes for quite a long time. What immediately comes to mind is a big 1,499cc displacement bike. The new Harley-Davidson Street bikes are far from this. The Street 500 and 750 move Harley away from its reputation for building bikes only for wealthy, middle-aged white men.
Both bikes are built on a brand new platform. The new platform is built to target young urban riders specifically. As opposed to older riders who ride on the open road. The Street bikes come with smaller, liquid-cooled engines. 499cc for the 500 and 749cc for the 750. The bikes also are lighter and closer to the ground.
The final piece to this puzzle is the low price of these bikes. Even the Street 750 is cheaper than any other bike that Harley-Davidson sells. The 750 will go for $7,500 and the 500 will go for $6,700. That is a low enough price that young people can actually buy them, and HD can hopefully convert these younger buyers into older buyers who buy more expensive bikes later in life.
I think that given the chance, young people will want to own their own Harley, and now they finally can!

Both bikes are built on a brand new platform. The new platform is built to target young urban riders specifically. As opposed to older riders who ride on the open road. The Street bikes come with smaller, liquid-cooled engines. 499cc for the 500 and 749cc for the 750. The bikes also are lighter and closer to the ground.

The final piece to this puzzle is the low price of these bikes. Even the Street 750 is cheaper than any other bike that Harley-Davidson sells. The 750 will go for $7,500 and the 500 will go for $6,700. That is a low enough price that young people can actually buy them, and HD can hopefully convert these younger buyers into older buyers who buy more expensive bikes later in life.
I think that given the chance, young people will want to own their own Harley, and now they finally can!