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Harley has just opened up a new store front in Manhatten, on the corner of Broadway and White St. Smack dab in the middle of the primest target market one has ever seen.
Interesting bit about this dealership is that its a teo levels, one below street level, and has no service department whatsoever. Those of you in NYC however can drop your bike at the Tribeca location for service and they will shuttle it over to the Queens location for service.
Even more interesting is how they envision attracting the young hipsters they crave so bad...
Interesting bit about this dealership is that its a teo levels, one below street level, and has no service department whatsoever. Those of you in NYC however can drop your bike at the Tribeca location for service and they will shuttle it over to the Queens location for service.
Even more interesting is how they envision attracting the young hipsters they crave so bad...
We’re the only Harley dealership servicing Manhattan, and we will attract multiple segments given our location,” John Maguire said. “There are tour buses that come down Broadway. Tribeca is a hip neighborhood, and we’re hoping to get some young hip urban kids. It starts with a T-shirt from our T-shirt Loft, then a leather jacket from the Leather Lounge, then they throw a leg over a bike. And the courts are right down the street. Lawyers have been stopping by to find out when the store will open.”
