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Looks to me like they spent to much time with that mod sportster crowd in Austin tx before doing the commercial. I am by no means an expert on hipsters but this seems more appealing to goth than hipsters.
 

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Could be, definitely not main stream, but we were discussing the commercial video.

Watch the video from the OP above, you will see what I mean.:D
 

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Yea, "the street is where i live" kinda sounds like someone who is homeless, not that I have anything against homeless people.

The target audience is made clear by the hashtags that are running rampant in the ad. People under the age of about 34 probably don't know or don't care about hash tags.
 
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