i work at a dealership and the mark up is only a few hundred dollars if that so yes $4k for a 500 is a great price.i bought a used 750 with v&h intake and exhaust with windscreen and removable rack plus the fuel pack tuner for $7600.00 and I am an employee so ya you wont get into new /used any cheaper, especially since it could be sold for $5500 if you just sat on it and listed it again.